eBay最顶级的卖家们
eBay的大卖
研究显示，14家卖家在eBay上销售了1000多万件商品，因此多年来在该平台上的销售额达到了数亿美元。
排在榜首的是来自英国的音乐杂志和世界图书08，以及来自德国的媒体。musicmagpie在eBay上的十年里售出了3600万件商品。尽管他们在十多年前加入了eBay，但少数几家最大的卖家仍然每年销售数百万件商品（年销售额是根据eBay公布的终身销售额和平台上最近的活动估计的）。
许多eBay卖家在eBay上创造了他们的大部分销售额，而他们通常在其他平台上也有销售，包括亚马逊，他们的商业模式是围绕eBay建立的。自有品牌的销售商越来越少，而普通的经销商越来越多，许多畅销书出售、音乐等低价媒体产品。
|
S
eller name |
Location | Joined | Items sold | Items sold (12mo) |
|---|---|---|---|---|
| musicmagpie | UK | 2011 | 36,000,000 | 2,932,000 |
| worldofbooks08 | UK | 2010 | 28,000,000 | 2,524,000 |
| medimops | DE | 2011 | 19,000,000 | 2,049,000 |
| thrift.books | US | 2015 | 15,000,000 | 1,714,000 |
| second.sale | US | 2002 | 15,000,000 | 4,731,000 |
| atp-autoteile | DE | 1999 | 13,000,000 | 585,000 |
| carpartswholesale | US | 2004 | 13,000,000 | 881,000 |
| betterworldbooks | US | 2002 | 12,000,000 | 485,000 |
| allstateus | US | 2011 | 12,000,000 | 973,000 |
| eforcity | US | 2000 | 12,000,000 | 22,000 |
| decluttr_store | US | 2011 | 12,000,000 | 1,063,000 |
| am-autoparts | US | 2004 | 11,000,000 | 363,000 |
| jewelryfindingshop | CN | 2007 | 11,000,000 | 0 |
| bhfo | US | 2007 | 10,000,000 | 211,000 |
| get_importcds | US | 2004 | 8,800,000 | 481,000 |
| zorotools | US | 2012 | 8,700,000 | 389,000 |
| argos | UK | 2002 | 8,500,000 | 66,000 |
| deluxe-marken | DE | 2002 | 8,300,000 | 179,000 |
| blowitoutahere | US | 2010 | 7,800,000 | 454,000 |
| discover-books | US | 2006 | 7,700,000 | 589,000 |
| zydistro | US | 2006 | 7,500,000 | 9,000 |
| ppretail | UK | 2006 | 7,400,000 | 209,000 |
| everydaysource | US | 2000 | 7,300,000 | 8,000 |
| moviemars | US | 2004 | 6,900,000 | 197,000 |
| accstation | US | 2001 | 6,800,000 | 88,000 |
| csl-computer | DE | 1999 | 6,800,000 | 3,000 |
| rebuy-shop | DE | 2009 | 6,700,000 | 640,000 |
| spreetail | US | 2005 | 6,700,000 | 163,000 |
| mhestore2009 | CN | 2009 | 6,600,000 | 19,000 |
| thinkprice | UK | 2002 | 6,600,000 | 282,000 |
| yallstore | US | 2006 | 6,300,000 | 29,000 |
| superdrystore | UK | 2006 | 6,200,000 | 123,000 |
| kenable_ltd | UK | 2000 | 6,200,000 | 242,000 |
| bandel-autoteile | DE | 2004 | 6,100,000 | 482,000 |
| baham_books | UK | 2011 | 6,000,000 | 1,075,000 |
| itrimming | US | 2000 | 6,000,000 | 4,000 |
| adidas_official | US | 2016 | 5,800,000 | 539,000 |
| gregmorriscards | US | 2002 | 5,700,000 | 785,000 |
| no.1outlet | DE | 2007 | 5,700,000 | 218,000 |
| bluechargedirect | UK | 2007 | 5,700,000 | 293,000 |
| d-light-factory | CN | 2009 | 5,600,000 | 0 |
| burbanksportscards | US | 2005 | 5,400,000 | 426,000 |
| zysysy2012 | CN | 2010 | 5,400,000 | 51,000 |
| af2018 | AU | 2004 | 5,200,000 | 102,000 |
| ozplaza.living | AU | 2009 | 5,200,000 | 280,000 |
| theperfectpart | US | 2004 | 5,200,000 | 938,000 |
| lmelectrical | UK | 2005 | 5,100,000 | 214,000 |
| elec-mall | CN | 2008 | 5,000,000 | 6,000 |
| *memoryking* | DE | 2006 | 5,000,000 | 178,000 |
| wordery | UK | 2012 | 5,000,000 | 134,000 |
| ynaan | CN | 2010 | 5,000,000 | 3,000 |
| ouyou2010 | CN | 2010 | 5,000,000 | 4,000 |
| ed1835 | UK | 2002 | 4,900,000 | 30,000 |
| caltric | US | 2009 | 4,800,000 | 527,000 |
| premier_seeds_direct | UK | 2003 | 4,800,000 | 113,000 |
| matthijs_philatelie | BE | 2004 | 4,800,000 | 291,000 |
| perfume-empire | US | 2004 | 4,800,000 | 307,000 |
| ecop%21 | US | 2000 | 4,600,000 | 142,000 |
| best_buy | US | 2012 | 4,600,000 | 225,000 |
| e_cell | UK | 2003 | 4,600,000 | 28,000 |
| bhexpress | US | 2003 | 4,500,000 | 5,000 |
| timy786 | UK | 2006 | 4,500,000 | 2,000 |
| webuybooks | UK | 2009 | 4,500,000 | 553,000 |
| buddentown | DE | 2002 | 4,500,000 | 188,000 |
| foreverlux | US | 2002 | 4,400,000 | 407,000 |
| comc_consignment | US | 2016 | 4,400,000 | 847,000 |
| hi-etech | US | 2008 | 4,400,000 | 19,000 |
| alice1101983 | CN | 2012 | 4,400,000 | 47,000 |
| kayfast1 | UK | 2003 | 4,300,000 | 293,000 |
| top-fashion1202 | CN | 2012 | 4,200,000 | 23,000 |
| massiveattack007 | UK | 2001 | 4,200,000 | 159,000 |
| threerb | US | 2001 | 4,200,000 | 103,000 |
| yallstock | US | 2008 | 4,200,000 | 25,000 |
| pharmapacks | US | 2011 | 4,200,000 | 142,000 |
| happyness8966 | CN | 2010 | 4,099,999 | 28,000 |
| xtremegems2010 | US | 2008 | 4,099,999 | 110,000 |
| partscontainer | US | 2004 | 4,000,000 | 294,000 |
| emilyandlily | US | 2003 | 4,000,000 | 11,000 |
| newegg | US | 2011 | 4,000,000 | 73,000 |
| direct2publik | UK | 2010 | 3,900,000 | 88,000 |
| temo-electronic | DE | 2011 | 3,900,000 | 224,000 |
| probstein123 | US | 2005 | 3,900,000 | 566,000 |
| jewelrysmart87 | CN | 2011 | 3,900,000 | 37,000 |
| starlinkone | US | 2004 | 3,800,000 | 120,000 |
| schutzfolien24 | DE | 2001 | 3,800,000 | 82,000 |
| brands4cars | DE | 2011 | 3,800,000 | 387,000 |
| detroitaxle | US | 2010 | 3,800,000 | 423,000 |
| currys | UK | 2009 | 3,800,000 | 234,000 |
| lilyann76 | US | 2003 | 3,700,000 | 214,000 |
| quirkparts | US | 2005 | 3,700,000 | 217,000 |
| linda*s***stuff | US | 2001 | 3,700,000 | 169,000 |
| londonmagicstore | UK | 2007 | 3,700,000 | 14,000 |
| spares-2-go | UK | 2006 | 3,600,000 | 88,000 |
| buy_gadgets | UK | 2010 | 3,600,000 | 239,000 |
| bargainbinmedia | US | 2006 | 3,600,000 | 1,000 |
| electropapa_deu | DE | 2005 | 3,600,000 | 194,000 |
| diamonte-designs | UK | 2007 | 3,500,000 | 97,000 |
| bestperlenshop | DE | 2006 | 3,500,000 | 25,000 |
| kolor-knajp | PL | 2004 | 3,500,000 | 81,000 |
| joulesclothingoutlet | UK | 2010 | 3,500,000 | 558,000 |
在过去十年中，排名前100位甚至前1000位的卖家中，很少有新卖家加入其中，其中大多数已经在eBay上销售了十多年，eBay新卖家并没有加入到排行榜的竞争中，当前这一代企业专注于打造品牌，这一商业模式在可能不太适合eBay。
在eBay上，一小部分卖家人口产生了很大一部分销售额，eBay的顶级卖家确认了市场权力法，并以图表的形式绘制了一条近乎完美的权力法分配线，尽管eBay拥有数千万卖家，但对GMV贡献最大的是顶级卖家。
eBay已经失去了所有因新冠疫情带来的电商销售增长，并将于2022年结束，GMV将达到2019年的水平。但它的卖家做得很好，也许对缺乏增长感到不满，但要多样化，转向其他能够提供增长的平台。
数据报告来源于Marketplacepulse
发表评论